Founded in 1980, Digitasone of the worlds leading digital marketing and media companiesis at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the worlds fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into peoples passions and create loyal, motivated relationships.
Our people are at the top of their industry inspiring innovation, creativity and results. Were artists, analysts, technologists, writers, and producers. Were passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
Summary
Media Supervisors contribute to marketing strategy development and translate these strategies into innovative media recommendations/plans. Media Supervisors build mid-level Client relationships and oversee day-to-day projects to ensure that deliverables are met. Media Supervisors are responsible for training junior-level media department staff for advancement.
Job Description
Strategic Capabilities
Demonstrate industry knowledge/expertise across all media
Spearhead development of program strategies and analyses for Clients (e.g., target audience recommendation, media selection criteria/scoring model, geographic emphasis, timing/scheduling strategy)
Command a comprehensive understanding of marketing communications which can be effectively translated into developing media goals, objectives, and strategies
Write and deliver media strategies and oversee the translation of these strategies into the final media recommendations/plans
Ensure media deliverables are met and align with Client goals/objectives
Work with Clients to identify issues and opportunities on business.
Evaluate, assess, and recommend the most effective media to satisfy Clients objectives based on the strengths, weaknesses, and opportunities of each
Effectively use and explain media research resources
Oversee program results analysis and help translate information into observations/lessons learned
Supervisory Skills
Plan/prioritize teamwork and delegate responsibilities accordingly
Work with account teams to ensure a seamless integration of work
Sell the media department capabilities across teams/agencies
Effectively motivate staff, evaluate performance, and provide feedback on productivity
Develop and train Media Planners Assistant Media Planners for advancement
Ensure quality control of all media deliverables to Clients
Oversee that the Media Planners are effectively negotiating media costs, positioning, and added value packages on behalf of Clients
